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About Self Storage 101

Meet the Self Storage Consultants That Owners, Investors and Lenders Trust.

Self Storage 101 provides independent, industry-standard guidance for self storage development, acquisitions, operations and training.

Why Self Storage 101

Experienced consultants. Practical insight. Objective guidance.

A successful self storage project depends on more than land, buildings and unit mix. Market demand, competition, site visibility, access, pricing, staffing, operations, technology and financing all play a role in long-term performance.

Self Storage 101 helps clients focus on the factors that matter most. We combine industry knowledge, real-world ownership experience and practical analysis to help you answer critical questions before they become costly problems.

Is this market strong enough?

Is this acquisition worth pursuing?

Is the facility operating as efficiently as it should?

What changes could improve occupancy, revenue or asset value?

We help you find the answers.

Let's Talk
10,000+
Projects
30+
Years
800+
Studies / Year
$5B+
Project Value

Our Experts

Meet Our Team

Our consultants have worked with thousands of self storage owners and operators across the country, bringing firsthand experience in development, operations, market analysis, acquisitions, audits and training.

Bob Copper, Owner & Chief Consultant

Bob Copper

Owner & Chief Consultant

Bob Copper is the founder of Self Storage 101 and one of the industry's leading consultants in development and market feasibility, operational improvement and marketing implementation.

Bill Copper, Field Auditor & Data Analyst

Bill Copper

Field Auditor & Data Analyst

Bill Copper brings a detailed, data-driven perspective to Self Storage 101's consulting work. As a field auditor and data analyst, he helps collect, organize and evaluate the information owners, investors and developers need to make informed decisions.

Jennifer Copper, Consultant

Jennifer Copper

Consultant

Jennifer Copper brings both consulting experience and an owner/operator perspective to the Self Storage 101 team, with firsthand experience owning and operating self storage facilities.

Bob Copper, Owner & Chief Consultant

Bob Copper

Owner & Chief Consultant

Bob Copper is the founder of Self Storage 101 and one of the industry’s leading consultants in development and market feasibility, operational improvement and marketing implementation.

Bob has worked with hundreds of independent owners and operators, helping them make informed and profitable decisions across nearly every aspect of the self storage business. His experience as a self storage developer, owner and manager gives him a unique perspective, one rooted in both strategy and day-to-day operations.

Bob and the Self Storage 101 team specialize in market and feasibility studies, acquisition due diligence, facility operational audits and owner, operator and manager training.

In addition to his consulting work, Bob has authored popular books and training manuals for the self storage industry, contributed to industry trade journals and spoken at national, regional and local self storage meetings and conventions.

Connect with Bob
Bill Copper, Field Auditor & Data Analyst

Bill Copper

Field Auditor & Data Analyst

Bill Copper brings a detailed, data-driven perspective to Self Storage 101’s consulting work. As a field auditor and data analyst, Bill helps collect, organize and evaluate the information owners, investors and developers need to make informed decisions.

His work supports market research, project viability, acquisition analysis, operational efficiency and capital rate-of-return evaluation. Bill has contributed to feasibility studies, bank packages, community presentations and investment group discussions for independent-owner and institutional self storage projects.

With a focus on practical data and clear analysis, Bill helps clients better understand whether a project, market or acquisition opportunity is positioned for success.
Jennifer Copper, Consultant

Jennifer Copper

Consultant

Jennifer Copper brings both consulting experience and an owner/operator perspective to the Self Storage 101 team. She has worked with independent owners and operators on facility analysis, data review and consulting projects designed to support smarter decision-making.

Jennifer’s experience owning self storage facilities helps her relate to the real-world challenges operators face, from daily management and customer experience to operational performance and long-term planning.

Her perspective adds practical depth to Self Storage 101’s work with owners, investors and developers across the industry.

How We Work

Get clear answers and actionable recommendations. No guesswork.

01

We listen first.

Every engagement starts with your goals, challenges and questions. We take time to understand where you are, what you're considering and what kind of support you need.

02

We evaluate the opportunity.

Our team reviews the market, property, operations, data or project details needed to develop a clear picture of the situation.

03

We identify what matters.

We focus on the issues that can directly impact performance, profitability, financing, risk and long-term value.

04

We deliver practical guidance.

You receive objective recommendations you can use to make informed decisions, improve operations or move your project forward.

Request a Consultation

Ready to talk through your next self storage decision?

Whether you're planning a development, evaluating an acquisition or working to improve an existing facility, Self Storage 101 can help you move forward with confidence.

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